Sr. International Product Manager

Company: F. Hoffmann-La Roche AG
Location: Carlsbad
Posted on: November 8, 2024

Job Description:

Sr. International Product ManagerLocation: Carlsbad, CATime Type: Full timePosted On: Posted 3 Days AgoApplication Deadline: November 7, 2024Roche fosters diversity, equity, and inclusion, representing the communities we serve. We believe that inclusion is key to understanding people's varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.The PositionA healthier future. It's what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come.The Opportunity:Develops and communicates key messages, product positioning, and branding. Develops marketing tools and globally organized marketing activities in support of the product. Product champion and main conduit for all product-related communications. Plans and contributes to the International Business Team meetings (IBT) and affiliate meetings.Key Roles & Responsibilities:

• Drive and coordinate the development of marketing tools and activities, including brochures, training manuals, and digital media, to support product messaging.
• Lead initiatives for launching and promoting new and existing products.
• Develop comprehensive marketing plans and deliverables for product commercialization and specific launches.
• Monitor customer requirements and drive product performance, focusing on quality improvement initiatives.
• Ensure affiliate plans align with the global strategy and provide support on product issues.
• Plan and contribute to International Business Team (IBT) and affiliate meetings.
• Conduct market research, monitor competitor activity, and recommend actions to address market dynamics.Who You Are:
• Bachelor's Degree in marketing, science, or a related field.
• 3-5 years of marketing/sales or related experience in the pharmaceutical, diagnostic, or related industry preferred; non-industry experience may be substituted on a 2:1 basis.
• Proven expertise in product positioning and branding.Preferred Qualifications:
• Master's degree or MBA in marketing, science, or a related field.
• Strong ability to translate complex scientific concepts into compelling marketing messages.
• Experience managing branding, medical education, and PR/communication agencies.
• Budget management and product launch experience are preferred.Relocation benefits are not available for this job posting.The expected salary range for this position based on the primary location of Carlsbad, CA is $140,700-$261,300. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. This position is eligible to earn incentive compensation that is calculated and paid in accordance with the applicable Incentive Compensation Plan for the role.About UsGenMark is now a proud member of the Roche Group, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools, and services that help in the prevention, diagnosis, and management of diseases like HPV, HIV, hepatitis, and diabetes as well as other medical conditions. GenMark's ePlex true sample-to-answer system offers unique solutions to address the most significant challenges facing clinical laboratories. GenMark is headquartered in Carlsbad, California.GenMark is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
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